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From a marketing perspective analytics covers |
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Customer segmentation and targeting |
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Campaign management’ |
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Customer / Channel Affinity |
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From a sales perspective CRM analytics covers |
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Customer Profitability Analysis |
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Cross Selling and Up selling’ |
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Market Basket Analysis |
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Product Affinity |
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From inventory and merchandise point of view |
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Predict accurately what products should be sold together |
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Analyze product performance across a category |
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Shelf Life analytics |
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Understand how pricing impacts sales volumes |
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Identify which products produce the largest returns |
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Which products (by category, feature set, model) generate the most revenue, and profit? |
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From a customer service perspective, the analytics covers |
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Customer Satisfaction Analysis |
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Customer Loyalty Analysis |
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